TAGS AND HOW THEY CAN IMPROVE SEO FOR MY E-COMMERCE WEBSITE

We would talk mainly about Alt tags and Title tags and how they can improve my E-commerce websites.

Alt Tags:

Alt tags are short, descriptive phrases that are added to the HTML code of an image on a web page. These tags provide information about the image for visually impaired users who use screen readers to access the web. Alt tags also help search engines understand what the image is about and how it relates to the content of the page.

For e-commerce websites, alt tags are particularly important because they allow search engines to understand the products being sold. Alt tags should be descriptive, include relevant keywords that accurately describe the image, and be concise and informative. This makes it easier for search engines to index the images and display them in image search results, which can help drive traffic to the website.

Title Tags:

Title tags are HTML attributes used to describe a web page's content. They appear in the browser tab and in the search engine results page (SERP) as the clickable headline for the web page. Title tags should accurately describe the content of the page and include relevant keywords to help search engines understand what the page is about.

For e-commerce websites, title tags are important because they help search engines understand the products being sold on the website. A well-crafted title tag that includes relevant keywords can improve the visibility of the page in search results and drive traffic to the website. Keeping the title tag concise and under 60 characters is important to ensure it displays properly in the SERP.

In conclusion, alt tags and title tags are important HTML attributes that help to improve SEO for e-commerce websites. Alt tags provide information about images that can be used by search engines to understand the products being sold on the website, while title tags provide a concise and accurate description of the content of the page. Including relevant keywords in both alt and title tags can help to drive traffic to the website and improve its visibility in search results.

REFERENCE

Crowe, A. (2021) SEO For Ecommerce Websites: A Step-By-Step Guide. Available at: https://www.searchenginejournal.com/seo-guide-to-ecommerce/162353/#close (Accessed: 13 March 2023).