ANALYSING THE HOME PAGE OF 2 E-COMMERCE WEBSITES.

I would be analysing the homepage for Amazon and eBay.

When it comes to comparisons between Amazon and eBay:

    Both websites have a clean, simple layout and prominently display their main menu and search bar.

    Both websites have a variety of images showcasing popular products and promotions.

    Both websites have sections for customer service and help.

    Amazon's website has more sections for the top categories of products, whereas eBay has a section for popular categories and trending items.

When it comes to feature improvement for Amazon and eBay:

Both websites could improve their homepage by adding more information about their products and services, such as detailed product descriptions, customer reviews, and pricing information.

Amazon could improve its homepage by adding a section for items on sale or discounts.

eBay could improve its homepage by adding a section for featured sellers or new sellers.

REFERENCE 

Shah, S. (2022) Amazon vs. eBay: E-Commerce Marketplace stocks, Investopedia. Investopedia. Available at: https://www.investopedia.com/articles/markets/062315/fundamental-analysis-amazon-and-ebay.asp (Accessed: January 25, 2023). 

<https://amazon.co.uk> (Accessed: January 25, 2023)

<https://ebay.co.uk> (Accessed: January 25, 2023)