WEBSITE RESEARCH (UPDATED)

This is a website research on the type of e-commerce website I am trying to develop. The type of E-commerce website I am trying to develop is a B2C e-commerce website for an African jewellery store targeting fashion enthusiasts and those interested in ethically sourced and handmade jewellery.

Similar websites:

Tribe-azure.com - A socially conscious African-inspired jewellery brand that sells handmade jewellery crafted by skilled artisans in West Africa.

ZabbaDesigns.com - An African fashion and accessories store that offers a wide range of handmade African jewellery designs.

AdornedByChi.com - A black-owned online boutique that offers unique and colourful African-inspired jewellery designs.

Afrikrea.com - An online marketplace that features African-inspired jewellery designs made by independent designers and artisans.

HouseofAfricanJewelry.com - An online store that offers a variety of African jewellery designs, including bracelets, necklaces, earrings, and more.

Model

The model for this e-commerce website is B2C. This model involves the business selling its products directly to consumers, rather than through intermediaries or wholesalers. In this case, the business is an African jewellery store targeting fashion enthusiasts and those interested in ethically sourced and handmade jewellery. The store will be selling its products directly to consumers through its e-commerce website, allowing the business to have a direct relationship with its customers, which can help it to better understand their needs and preferences.

Target market

The target market for this e-commerce website is fashion enthusiasts and those interested in ethically sourced and handmade jewellery. The website will feature a wide range of African-inspired jewellery designs for men and women, including bracelets, necklaces, earrings, and more. The jewellery will be ethically sourced and handmade by skilled artisans in various African countries, providing customers with a unique and authentic shopping experience. The website will also feature a blog with fashion and jewellery trends and interviews with designers and artisans. The website will be user-friendly and visually appealing, making it a go-to destination for customers looking for high-quality and unique African-inspired jewellery designs.