WHAT ARE THE ADVANTAGES AND DISADVANTAGES OF AN E-COMMERCE WEBSITE?

Advantages of e-commerce websites include:

1. Convenience: E-commerce websites allow customers to shop from anywhere, at any time, without having to leave their homes.

2. Increased reach: E-commerce websites can reach a wider audience than physical stores, as they can be accessed by anyone with an internet connection.

3. Global market access: E-commerce websites can sell products or services to customers all over the world, which can be especially beneficial for small businesses.

4. Availability: E-commerce websites are available 24/7, meaning customers can shop whenever they want.

Disadvantages of e-commerce websites include:

1. Limited personal interaction: E-commerce websites do not offer the same level of personal interaction as physical stores, which can be a disadvantage for some customers.

2. Shipping and handling costs: E-commerce websites may require customers to pay for shipping and handling, which can be a deterrent for some customers.

3. Technical issues: E-commerce websites may experience technical issues, such as website crashes or slow loading times, which can negatively impact the customer experience.

4. Security concerns: with the rise of cyber-crimes and hacking, security concerns are always a concern when it comes to e-commerce websites.

REFERENCE

Taher, G., 2021. E-commerce: advantages and limitations. International Journal of Academic Research in Accounting Finance and Management Sciences, 11(1), pp.153-165.